Astrolabe Communications Limited

an astrolabe  

case studies

ATLANTIS INVESTMENT MANAGEMENT

The client

  • One of Europe’s leading Asia investment specialists, winner of numerous awards for its top performing funds. The company went through a period of considerable stress and change due to market conditions with the Asian crisis and launched a number of new funds.

The brief

  • To raise the profile of Atlantis, its key fund managers and its funds
  • To launch the Atlantis China Fund
  • Create interest and exposure in European countries in which the marketing director needed to be active

Activities

  • Held simultaneous press launches for the Atlantis China Fund in both London and Hong Kong
  • Created news stories and performance-related coverage on a regular basis
  • Created positive angles during the market downturn when most of the news in financial markets was negative

Results

  • Maintained high profile throughout the turbulent market conditions of 2002/2003
  • Created 180 articles and listings, all positive, in 2003 – an increase from 34 in 2002 prior to Astrolabe’s engagement
  • Increased the exposure of Atlantis’ top managers

case studies

our business
  • Financial Services   • Luxury Consumer
  • Professional Services
  • Technology
  • Marketing Support
coins