The client

• One of Europe’s leading Asia investment specialists, winner of numerous awards for its top performing funds. The company went through a period of considerable stress and change due to market conditions with the Asian crisis and launched a number of new funds.

The brief

• To raise the profile of Atlantis, its key fund managers and its funds
• To launch the Atlantis China Fund
• Create interest and exposure in European countries in which the marketing director needed to be active

Activities

• Held simultaneous press launches for the Atlantis China Fund in both London and Hong Kong
• Created news stories and performance-related coverage on a regular basis
• Created positive angles during the market downturn when most of the news in financial markets was negative

Results

• Maintained high profile throughout the turbulent market conditions of 2002/2003
• Created 180 articles and listings, all positive, in 2003 – an increase from 34 in 2002 prior to Astrolabe’s engagement
• Increased the exposure of Atlantis’ top managers