Astrolabe Communications Limited

an astrolabe  

case studies


The client

  • One of Europe’s leading Asia investment specialists, winner of numerous awards for its top performing funds. The company went through a period of considerable stress and change due to market conditions with the Asian crisis and launched a number of new funds.

The brief

  • To raise the profile of Atlantis, its key fund managers and its funds
  • To launch the Atlantis China Fund
  • Create interest and exposure in European countries in which the marketing director needed to be active


  • Held simultaneous press launches for the Atlantis China Fund in both London and Hong Kong
  • Created news stories and performance-related coverage on a regular basis
  • Created positive angles during the market downturn when most of the news in financial markets was negative


  • Maintained high profile throughout the turbulent market conditions of 2002/2003
  • Created 180 articles and listings, all positive, in 2003 – an increase from 34 in 2002 prior to Astrolabe’s engagement
  • Increased the exposure of Atlantis’ top managers

case studies

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