Crisis – the bogeyman that dares not speak its name

Research shows that the least discussed issue in boardrooms is the possibility of a crisis occurring.  Experience shows that a company can be more greatly damaged by a public relations disaster than by any other single occurrence.  As any person who has ever been in charge of an organisation during a crisis will confirm, the one thing that is predictable about crisis situations is that they’re unpredictable. 

THE ONLY THING MORE TERRIFYING THAN A CRISIS IS GOING INTO A CRISIS UNPREPARED.

As those in the know will also confirm, the middle of a crisis is NOT the time to develop a crisis plan.  Experience shows that the following elements are key to damage limitation and disaster avoidance in a crisis:

• EXPERIENCED - PR professionals – including a former head of the Institute of Public Relations, a former banker and a crisis manager who has handled everything from unruly employees on planes to factory closures.
• SPECIALIST legal advice (unlikely to be your company solicitor) Astrolabe works closely with solicitors Schilling and Co. While you may have heard of Schilling as solicitors to the stars and as the “Injunction Kings”, as with Astrolabe, most of the crisis work undertaken by the two companies you will never have heard of, because it meant that the potential story WAS NEVER IN THE MEDIA.
• INTEGRATED legal and PR advice Astrolabe works closely with Schillings, rather than (as some PR companies do) frantically searching for lawyers when it’s too late.
• Crisis MANUAL we will work with you to develop and update a user-friendly crisis manual that can inform and be used by you and your staff.
• A 24-HOUR service