The client

• Part of the respected, Boston-based global investment management firm Grantham, Mayo, Van Otterloo & Co. GMO had a low public profile in the UK and European institutional markets and very little brand recognition.

The brief

• Create a positive perception of GMO to enhance its business winning opportunities
• Raise awareness of the management team, the company’s unique, sophisticated and proven investment style
• Promote its enviable performance results

Activities

• Designed and implemented an advertising budget and strategy
• Created a marked national press presence for the company
• Made client’s academic research reports available to a broader public
• Raised the visibility of the top executives and publicised the re-branding of the corporation

Results

• GMO is now viewed as combining a highly intelligent team with a cutting edge investment approach.
• The company enjoys a large volume of press coverage that has raised its profile amongst it key audiences: 4 in year 1 to 97 in year 2 & 83 in year 4
• GMO raised assets under management fourfold