Astrolabe Communications Limited

an astrolabe  

case studies

GMO

The client
Part of the respected, Boston-based global investment management firm Grantham, Mayo, Van Otterloo & Co. GMO had a low public profile in the UK and European institutional markets and very little brand recognition.

The brief
Create a positive perception of GMO to enhance its business winning opportunities
Raise awareness of the management team, the company’s unique, sophisticated and proven investment style
Promote its enviable performance results

Activities
Designed and implemented an advertising budget and strategy
Created a marked national press presence for the company
Made client’s academic research reports available to a broader public
Raised the visibility of the top executives and publicised the re-branding of the corporation

Results
GMO is now viewed as combining a highly intelligent team with a cutting edge investment approach. The company enjoys a large volume of press coverage that has raised its profile amongst it key audiences

case studies

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