The client

• Largest agent at Lloyd’s of London looking after private investors

The brief

• Help change public perception of investing in the Lloyd’s market; help re-build market reputation
• Promote an investment in Lloyd’s as an integral part of every HNW investor’s portfolio
• Help generate interest and secure new business from private investors and their advisers
• Raise the profile of Hampden as the agent of choice for private investors in Lloyd’s

Activities

• Educative group sessions with journalists to explain the market, its legacy and future
• Re-design marketing material to simplify key issues and sell benefits of private investment
• Produce regular news items of interest to national and trade press
• Selective advertising campaign to raise brand awareness among target audiences
• Maximise market-changing events to Hampden’s advantage in the national press
• Advised on re-design of website

Results

• Excellent feedback from marketing literature, leading to new business enquiries
• Sustained press coverage in trade press
• Built positive presence in national press