The client

• Fixed income portfolio hedge fund backed by the oldest bank in the world.

The brief

• To act as client’s press office and provide full media relations service.
• To act as event manager for the company and first fund launch event in London.
• To organise UK national and trade press attendance at the launch event.
• To liaise with Italian chief financial backer, its Italian press office and the Italian Embassy in London to organise launch event and arrange Italian press attendance at the launch.

Activities

• Managed every aspect of the launch event, including sourcing and advising on venues, catering, guests, invitations, technical equipment, goody bags, etc.
  Produced media packs for distribution at the launch event.
• Advised and developed all documentation along side TrinityCapM’s senior management and the main investors in Italy.
• Arranged interviews with senior journalists for client and the Chairman of the main investor to maximise press coverage of the event.
• Identified editorial opportunities in the trade press to supply by-lined article submissions in order to keep up momentum post-launch.

Results

• Excellent national and trade press attendance at launch event
• Very positive press coverage of the launch in both Italian and UK press
• Sustained press coverage following launch